
Primrose Hill · Prime residential
Luxury construction & refurbishment in Primrose Hill.
Refurbishment and extension of Chalcot Square, Regent's Park Road and Chalcot Crescent townhouses across NW1.
NW1
Delivering in Primrose Hill
Primrose Hill sits inside Camden's most protected conservation cover. The pastel terraces of Chalcot Square, Chalcot Crescent and Regent's Park Road are locally famous and locally scrutinised. Delivery here is about respectful heritage refurbishment, discreet rear extensions and a considerate contractor approach that keeps the street on side.
Ushii is a London construction house working with private clients, family offices and developers across Primrose Hill and the surrounding prime postcodes. Every project is delivered by our own directly employed teams under a single point of accountability from first survey to final handover.
Properties we work on
What we build in Primrose Hill.
Where our teams focus
Primrose Hill disciplines.
Townhouse refurbishment
Full refurbishment of Primrose Hill terraces with original joinery restored, services renewed and finishes brought up to modern prime standard.
Rear extension
Glazed rear and lower-ground extensions designed to sit inside the Primrose Hill conservation area rules.
Basement excavation
Underpinning and lightwell excavation under Camden's basement code, coordinated end to end.
Mansion flat fit-out
Lateral fit-out of Prince Albert Road flats, coordinated with freeholder and porter access.

Services available in Primrose Hill
Every discipline, under one team.
Answers
What Primrose Hill clients ask.

Do you work in the Primrose Hill conservation area?
Regularly. Camden's rules on facade, roof profile and paint colour are all designed into our submissions and delivery from day one.
Can you deliver in an occupied Chalcot Crescent house?
Yes, for defined phases. Some works need a shutdown window; others we run around the family with clean site protocols and daily dust barriers.
What's a realistic Primrose Hill programme?
A four-storey full refurbishment takes ten to fourteen months. Rear extensions add three to five months. Basements add six to nine.
Do I need planning permission for an extension in Primrose Hill?
Roof alterations are resisted where they break the terrace line, so most additional space comes from the rear or below ground. We confirm the position for your specific address before any design work begins, including whether the property sits inside a conservation area or carries an Article 4 direction.
Which council covers Primrose Hill?
Primrose Hill is covered by the London Borough of Camden. The Primrose Hill Conservation Area protects the painted terraces and the uniform roofline that gives the district its character.
How long does a project in Primrose Hill usually take?
Six to eleven months for a terraced house.
What kind of properties do you work on in Primrose Hill?
Painted stucco and brick terraces, garden flats and maisonettes within converted houses. Our Primrose Hill work is mainly rear extensions, lower ground floor lowering, whole-house refurbishment and garden studios.
Do you use subcontractors on Primrose Hill projects?
No. Every trade on site is directly employed by Ushii, so the people who price your Primrose Hill project are the people who build it.
Services in Primrose Hill
Explore a specific trade in Primrose Hill.
Local guide
Building in Primrose Hill: renovation, planning and getting it right
Housing stock, council planning policy, realistic programmes and the site logistics behind a Primrose Hill project.
Read the guide →
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